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Factors To Consider While Choosing a Domain Name

by Ganesh Kolekar
Factors To Consider While Choosing a Domain Name

Location is everything in brick-and-mortar real estate. You won’t receive a lot of foot traffic if your shop is located in a dark lane surrounded by industrial warehouses. You want to be near a busy retail centre or on a major road so that your consumers can find you quickly. Your small business will fail if it doesn’t have the correct location.

Getting the perfect piece of business real estate is as important as finding the right internet address. When people search for you online, the domain name is the first thing they check for, and if it’s complicated or difficult to enter, you’ll lose them. Apart from the domain, you must choose a hosting provider with care in order to provide consumers with a better user experience.

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Important Considerations When Choosing a Domain Name for Your Small Business

When choosing a domain name that accurately portrays your small business follows these recommended practices.

1. Pick a keyword-rich web domain or your firm name.

To provide consistency for your consumers, you should brand your website around your business, but that isn’t always achievable. The phrases you wish to rank for are included in a keyword-rich choice. Before making a buy, do some research on the finest terms.

2. Keep things straightforward.

Nobody will remember a domain name with 30 characters. Try to keep the number of words and syllables as low as feasible. Consider how the name might appear on a business card or other piece of marketing collateral to see what would work in practice.

3. Avoid buying things on impulse.

Even if your first choice domain name is soon taken, you still have a lot of options. Consider your company’s long-term needs while taking a deep breath. Rebranding a few years down the road is the last thing you want to do. Select a long-lasting option. However, as soon as you’ve made your decision, register it. You don’t want to waste all of your time researching something that is taken from under your nose.

4. Toss everything out of the window that isn’t a character.

Have you ever encountered a domain name featuring hyphens, numerals, or other unusual characters? Stick to letters or a single hyphen as much as possible to avoid confusing customers and lowering their faith in your brand.

5. Stay away from unusual top-level domain names.

The element of the website name that comes after the period is known as the TLD (top-level domain). For example, the most common domain is.com. Unless you’re a non-profit, stick with this default choice. For that sort of company, a.org domain is preferable. Others, such as “.tv” and others, are simply not as popular.

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6. Defend your company’s reputation.

When you first start out, you’ll need to buy more domains than the basic name. Allowing squatters, spammers, and fraudsters to cheapen your brand through domain variants is a bad idea. Along with the.com, register the.net,.us, and.org domains and point them to your main site.

7. Use descriptive websites to complement your domain.

Consider the phrases a typical consumer would use to look for your product or service. For example, in Baltimore, a general contractor choose HainesContracting.com while also selecting BaltimoreContractors.com and BaltimoreGeneralContracting.com. You may redirect these to your main site or use them as landing pages, just as you do with the variant domains.

8. Naming styles

This is the first choice you’ll have to make. A certain sort of name will easily identify the website and the market it serves, as well as assist potential visitors in deciding whether or not to check it out… or not. To summarise, there are just three types: semantic, uncommon, and combination. So, once you’ve decided on the best one for you, move on to the following step.

9. Legality

Let’s begin with a hypothetical situation. Even if you had access to a domain like cocacola.xxx, I would not recommend it. This seems self-evident, but it’s always a good idea to double-check whether the domain you’re interested in is genuinely available for registration.

As a guideline, anything with a trademark should not be registered (except the situation when you have the right to use it).

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